Today I have the incredible honor of partnering with my good friend Jenny DeVaughn, Director, Social Strategy at Bernard Hodes Group and well known speaker, to lead a core conversation at SXSWi titled Shine Light On Others to Build Your Brand.
The real-time web is quickly becoming a reality that allows your developing online social graph to be recorded into a stream of social activity. These increasingly popular lifestreams show the shifts around the social connections, the ways in which they’re made and the content discovered within each interaction, a unique indicator of the changing ways that consumers are also interacting with brands. Inside this stream of activities is a movement that is starting to take hold beyond just a re-tweet. More and more people are leveraging their social and corporate networks to create change whether in their community or across the globe. Social media and our blogs allow us to help rally our networks around a cause. Shining a light on others – without expecting anything in return – is the surest way to grow, strengthen, and promote your very own brand. This panel will address why it is important for brands and individuals to join the pay it forward movement. We’ll give you real examples and ideas on how you can leverage your social capital to rise above the noise, affect change, and get more enjoyment from your social networks.
For those with a SXSW Interactive, Gold or Platinum pass, our session is on Friday, March 11th at 5:00 PM in the Marriott Courtyard, Rio Grande B, 300 East 4th Street (between Trinity and San Jacinto) in Austin.
If you are unable to attend SXSW, please follow the tweets using the hashtag, #shine and join the movement!